Apple è una società con un'enorme liquidità e spesso si vocifera di possibili acquisizioni. Il 2010 si apre con un'acquisizione importante, la società leader del mercato del mobile advertising Quattro Wireless, presente sulle principali piattaforme mobili, passa sotto il controllo di Cupertino per una cifra indicata in 275 milioni di dollari. La sfida con Google, che ha acquistato lo scorso novembre AdMob, seconda azienda del settore, fa un salto di qualità e si allarga su più fronti. Leggiamo insieme il comunicato pubblicato sulla Home Page della società …
Happy New Year from Quattro Wireless!
We are thrilled to let you know that Apple has acquired Quattro. We want to share with you our excitement about this news and what it means for our customers.
We have built our business by enabling advertisers to reach the right consumers across the mobile web and in applications. We remain focused on delivering more engaging, relevant and useful ads to mobile devices, and improving the measurement and execution of digital campaigns. Together with Apple, we look forward to developing exciting new opportunities in the future that will benefit our customers.
For now, the offerings and services you receive from Quattro Wireless will not change. We will continue to operate the Quattro Wireless network across all devices and platforms. Your client and support teams will remain the same, and you can continue to expect the world-class service we are proud to deliver to our customers.
We look forward to working with you during this exciting time.
Andy Miller
Vice President, Mobile AdvertisingApple
