ReelSteady entra nella famiglia GoPro

ReelSteady, società nota per il plug-in ReelSteady Go, entra a far parte della famiglia GoPro confermando l’impegno della società sul lato software di cui aveva parlato il fondatore e CEO Nick Woodman al recente CES di Las Vegas: “Per anni ci siamo concentrati sull’hardware, ma negli ultimi anni il nostro focus si è spostato molto sul software e sulle possibilità che esso apre“.

GoPro, dopo aver inventato Hero, l’action camera nel form factor che tutti conosciamo, ed aver costruito intorno ad essa una moltitudine di accessori dedicati pensati ad hoc, ha dedicato negli ultimi anni la sua attenzione sull’ambito software.

Frutto di questa scelta sono la funzione HyperSmooth di stabilizzazione in camera, gli hyperlapse dinamici TimeWarp e le app appositamente sviluppate per semplificare la gestione ed il montaggio da smartphone.

In quest’ottica rientra l’ingresso di Robert McIntosh e Andy Russell, creatori delle suite di effetti cinematici ReelSteady per il mondo dei droni FPV, e del loro team, nella famiglia Gopro.

Tra gli effetti più noti e apprezzati della suite c’è sicuramente la stabilizzazione basata sui dati del giroscopio, utilizzata nello strabiliante video che vi mostriamo sotto.

 

Al momento il plugin per i software di montaggio GoPro e per Adobe After Effects resta regolarmente acquistabile come prima, nulla e cambiato, ma è facile immaginarsi importanti novità in un prossimo futuro, anche relative all’integrazione dei plug-in nella gamma Hero.

Scopri le offerte di Amazon per il mondo GoPro e Action camera.

Questo il comunicato stampa GoPro:

GoPro is pumped to share that the small, but mighty, team behind ReelSteady, known for enabling mind-blowing cinematic effects for the FPV drone community, is joining the GoPro Family.

“The force is strong with these guys,” says GoPro Founder and CEO Nick Woodman. “WOWing our customers is core to our DNA, and Robert and Andy have been WOWing users and viewers alike with their ReelSteady products in a way we think the GoPro community is going to love. Given Robert and Andy’s passion for next-level visual effects, we’re really excited for what our future holds with them as a part of our team.”

The ultra-creative duo of Robert McIntosh and Andy Russell share backgrounds in film and video games, fostering a unique skill set that intersects the arts and technology and have a passion for enabling creators of all skills to easily make cinematic content that “looks expensive.”

In a few short years, ReelSteady has built a passionate following within the FPV drone community with the cinematic features and effects their ReelSteady products enable.

We expect their background, skills and passion will help us continue to grow our software efforts and develop more ways across our app ecosystem to help our customers create cinematic visual effects and premium editing features.

You may recognize some content that has been powered by their products—like this Longboard Freestyle video and this micro-drone video that went viral a few years back (created by Robert, himself).

“Everything we’ve done so far has had no official link to GoPro, and now as part of the team, everything we create will be embedded from within GoPro,” Andy says. “We are excited, especially for our customers, for what is to come—collaboration as part of the GoPro Team to create amazing things that will enhance the GoPro experience for everybody.”

So what does this mean for ReelSteady customers? No changes in the immediate future. ReelSteady products will continue to be sold on the ReelSteady website and supported by GoPro customer support. But what all ReelSteady and GoPro customers should be excited about is the magic that Andy and Robert will bring to the work being done across the GoPro App ecosystem to enhance the cinematic output of your content.

“Its feels kind of like we pulled the golden ticket and are going to Wonka’s factory to see how the products we’ve used for years are made,” said Robert. “We are huge GoPro fans. We built a company and product to specifically serve GoPro users and are fired up to join the GoPro Family to continue creating solutions from the inside. It is really exciting to be here!”

Which means we get the honor of saying: Welcome to the whimsical world of GoPro, where we are “the dreamers of dreams.”

Welcome to Team GoPro, ReelSteady! You can learn more about ReelSteady and its integration with the current GoPro HERO line here.

Lascia un commento

Il tuo indirizzo email non sarà pubblicato. I campi obbligatori sono contrassegnati *